VICTOR GREGÓRIO                                                                                                                              CREATIVE ART DIRECTOR
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With the slogan “The Next Is Near,” the campaign proposes a reflection on the future, highlighting the institution’s role in the current context. The campaign uses online and offline materials built around the creative concept that the future is near, with the goal of generating spatial and temporal reflections about the present.

The advertising campaign by the Instituto Mauá de Tecnologia, entitled “The Next Is Near,” aims to inspire reflection on the future by showcasing the institution’s role in this scenario. The creative concept, developed by the agency Dim, uses online and offline pieces to address the relationship between the present and the future, emphasizing the importance of Instituto Mauá in this landscape.

The phrase “The Next Is Near” underscores the idea that the future is not something distant, but rather something that is already manifesting in the present—and that Instituto Mauá de Tecnologia is prepared for this future. The campaign seeks to show that the institution is attentive to the changes and challenges ahead and is ready to train skilled professionals to face them.

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Agency: SunsetDDB
With: Isabela Gomez, Carol Avena, 
Caio Collaro, Jessica Pinheiro e Lucas Martins
Production:  IMG Content
Audio: Squad