VICTOR GREGÓRIO                                                                                                                              CREATIVE ART DIRECTOR
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MAKE YOUR NAME

SPORTINGBET


Sportingbet, the pioneering British brand in Brazil and a leader 
in the sports betting market, has announced its new campaign, 
“Make Your Name,” which celebrates bettors’ protagonism and 
the adrenaline of big moments. The campaign pieces invite users 
to showcase their confidence and skills to turn every bet into 
an opportunity to stand out.

The initiative marks a significant milestone for the brand, bringing 
a stronger touch of Brazilian identity and emphasizing the feeling 
of enjoying sports as entertainment and fun. The launch not only 
celebrates the nation’s passion for sports but also seeks to create 
an emotional connection with fans and bettors, reinforcing 
Sportingbet’s trust and tradition in the Brazilian market.

With a more approachable and humorous tone of voice, the campaign 
pieces capture the comic and unexpected reactions that come with
winning bets, bringing the brand closer to its audience in an authentic 
and playful way. The campaign will be amplified during major events 
such as the CONMEBOL Libertadores finals, the CONMEBOL Sudamericana, 
and the Copa do Brasil, but will also feature continuous activations throughout 
the year, with a strong presence in digital media and other channels. 
It ushers in a new era where trust, innovation, and passion 
for sports come together.

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Agency: DPZ
With: Fabio Mozeli, Danilo Bianchi Dualiby, 
Luan Perreira Silva, Maria Paula Picin, 
Eduardo Chaves e Raicon Costa.
Production: Miss Sunshine Films
Audio: Satelite Audio