THE SILENT BUZZ
CHEVROLETDue to the proximity of the Elevated Presidente João Goulart,
known as the "Minhocão" in São Paulo, to residential windows,
the road is closed at night — vehicles are not allowed to circulate
in the area between 8 PM and 6 AM.
In this context, Chevrolet obtained legal authorization to drive
its first 100% electric SUV, the Chevrolet Bolt EUV, on the Minhocão
during the restricted hours, highlighting silence as one of the main
benefits of electric cars.
According to the brand, the model traveled the 3 km stretch
of the elevated road throughout the night, just a few centimeters
from the windows of nearby buildings, without disturbing
the sleep of local residents.
The results?
Zero noise
Zero complaints
And a loud boom on the target
180MM IMPACT
32% OF THE STOCK SOLD
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Agency: Wmccann
With: Caio Leska, André Leotta,
Carol Patrocínio, Luis Ulrich, Mariana Horta,
Alex Salu e Anderson Silva
Production: Sugarcane Filmes
Audio: Sonido