Juntos na direção/BBB24
Chevrolet sponsored Brazil's most-watched program for the second time. We’re talking about 249 million people tuning
in to the reality show over four months.
We faced numerous challenges: developing tests, creating scenarios, managing daily activities, and much more.
And, of course, it was a success! The brand was one of the most talked-about throughout the reality show.
Agency: Wmccann // Role: Creative, Art Direction and Design // With: Carol Patrocínio, Luiza Vidal e Anderson Silva
// Production: Content Crush