Juntos na direção/BBB24
Chevrolet sponsored Brazil's most-watched program for the second time. We're talking about 249 million people watching the reality show over 4 months. We faced numerous challenges: developing tests, creating scenarios, managing day-to-day activities, and much more. And of course, it was a success! The brand was one of the most talked-about throughout the reality show.


Agency: Wmccann // Role: Creative, Art Direction and Design // With: Carol Patrocínio, Luiza Vidal e Anderson Silva 
// Production: Content Crush